Some hotels do more than host you, they help you see. They teach you how to read a city, how to feel the sea as a mood, or how to rediscover the quiet of Mallorca’s interior. That is the spirit behind NYBAU, a group devoted to developing distinctive hospitality concepts, managing boutique hotels and gastronomic restaurants, and shaping each project as a complete experience from design to positioning.

If the starting point is El Llorenç, the story begins in Palma and opens into two complementary directions: sun and sea in the north with El Vicenç, and the calm, rural heart of the island with Es Figueral Nou, where the pace slows and the landscape becomes part of the stay. Three ways to live Mallorca, one shared thread: design, wellbeing and gastronomy with a clear identity.

 

El Llorenç, Palma as a beautifully kept secret

El Llorenç sits in La Calatrava, in the heart of Palma, as an Adults Only (+16) boutique hotel with 33 rooms, designed around detail, intimacy and a sense of effortless care. The idea is simple and rare: to host, to read your rhythm, and to offer options that move between total rest and a more vibrant city experience.

La Calatrava is not a backdrop, it is part of the atmosphere. Narrow streets, historic façades, soft light, the feeling of walking inside Palma’s older layers, all of it naturally leads you towards the sea and the Cathedral area. You are in the city, yet slightly removed from noise, close to everything that matters.

 

Rooftop: the city from above, “on the way to the stars”

At El Llorenç, the rooftop is not an extra, it is a way of seeing Palma. It features the longest infinity pool in the city, conceived as a space for leisure and calm: cocktails and gourmet snacks, a sun deck with loungers and Balinese beds, plus the possibility of outdoor yoga. It is Palma’s Mediterranean side, elevated, quiet, and carefully designed for slow hours.

 

Wellness: a pause in the middle of the city

When the trip calls for lower tempo, El Llorenç frames wellness as an oasis. It includes a 14-metre pool and wellbeing and beauty treatments delivered by experienced therapists, using Natura Bissé products. The concept evokes an updated idea of an Arab bath ritual, a modern approach to pause that suits the spirit of La Calatrava perfectly.

 

Gastronomy: DINS and Urbà, two expressions of the same island soul

Here, gastronomy is not an add-on, it is a narrative. DINS Santi Taura sits within El Llorenç as a fine dining experience rooted in Balearic history, customs, recipes and products, and it is recognised with one Michelin Star and two Repsol Suns. When you want a more open, cosmopolitan register, Urbà offers a space to eat, drink, share and enjoy, with dishes designed for sharing and ingredients that travel well beyond one single map.

 

El Vicenç, sun and sea with a Mediterranean soul in Cala Sant Vicenç

From Palma, NYBAU’s route north feels natural, a shift from historic stone to open blue. El Vicenç, in Cala Sant Vicenç, is presented as an iconic place with a Mediterranean spirit, combining relaxation, gastronomy, leisure and nature, and inviting you back to the essential pleasures of island life.

The project opened in 2022, set on the seafront with the Serra de Tramuntana as its dramatic backdrop.

 

Cala Molins and the landscape that explains everything

El Vicenç places you on the edge of the water, in a setting defined by clear, turquoise coves. The area is described as a small constellation of beaches and inlets, where the sea is calm, bright and intensely present. It is Mallorca in its purest coastal form.

 

35 rooms and services designed for the north

El Vicenç features 35 rooms and a high-end service offering: a rooftop with sea views and views towards Cavall Bernat, two restaurants, a wellness area, a cycling centre, a cinema room and meeting spaces. The hotel also highlights the peace of its surroundings, a setting that can suit mindfulness retreats and slower, more restorative stays.

 

Rooftop: sea, mountains and the luxury of looking

The rooftop becomes the emotional anchor again, with sweeping views of the Mediterranean and the natural silhouette of the coast. It is a place for late light, quiet conversations, and the feeling that time has softened.

 

Wellness: a complete thermal circuit with Natura Bissé

The spa is described as one of the most complete in the north of Mallorca, featuring an 18-metre heated pool, relaxation zones, sauna, and a wide range of beauty and wellbeing services with Natura Bissé products.

 

Gastronomy: U Mayol and U Vicenç, two ways to sit at the table

El Vicenç’s gastronomy is linked to Santi Taura and his team, and includes two restaurants: U Mayol, a seafront bistro open at lunchtime, and U Vicenç, an à la carte restaurant on the fourth floor open in the evening. The culinary direction leans into Mediterranean flavours, seasonal ingredients and a strong connection to island product, with rice dishes, tapas, fish and grills forming part of the experience.

 

Es Figueral Nou, Mallorca’s interior as a private refuge

After the city and the sea, NYBAU’s third coordinate is the island’s centre. Es Figueral Nou is presented as a natural refuge in the heart of Mallorca, balancing modern comfort with the character of a Mallorcan historic estate from the 18th century, with views towards the Serra de Tramuntana. It is an Adults Only (+12) rural hotel in the surroundings of Montuïri, designed for serenity and disconnection.

 

Montuïri and the calm of Pla de Mallorca

Montuïri is framed as a place of tradition, craftsmanship and rural identity, located around 20 minutes from Palma, which makes it easy to combine countryside calm with cultural plans elsewhere on the island.

 

40 rooms, gardens to wander, and a complete set of services

Es Figueral Nou offers 40 rooms across different categories, with Mediterranean style and a fresh design approach, set within more than 50,000 m² of gardens made for walking and switching off. The service list includes, among others, breakfast options, a cocktail bar, concierge service, indoor and outdoor pools, wellness facilities, and spaces for events, all designed to support a stay that feels genuinely restorative.

 

Wellness: thermal circuit and a slower rhythm

Wellness here is described as a place to relax fully, supported by peace and a serene setting. The hotel highlights a complete thermal circuit with heated pool, sauna, Turkish bath and sensory showers, plus a selection of massages and treatments carried out with natural products.

 

Gastronomy: Es Pati, with local product as the compass

Es Pati de Montuïri is presented as a rural restaurant where the experience is anchored in respect for local product, enjoyed in a beautiful Mallorcan patio. It is the natural culinary counterpart to the hotel’s interior calm, simple in concept, rich in authenticity.

 

Three settings, one NYBAU inspiration

Seen from El Llorenç, NYBAU reads as a coherent collection of boutique experiences. Palma brings culture, wellbeing and gastronomy with a strong storyline. The north offers the sea, rooftop living and the Tramuntana as a dramatic horizon. The centre returns you to rural silence, historic stone, gardens and a slower, warmer rhythm.

They are not simply three hotels. They are three ways into Mallorca, shaped by the same discipline: concept, design, and hospitality built through detail.

 

Which hotels make up NYBAU and what experience does each one offer in Mallorca?

NYBAU develops distinctive hospitality concepts, managing boutique hotels and gastronomic restaurants with a focus on design, identity and the complete guest experience. In Mallorca, the group presents three complementary stays. El Llorenç, in La Calatrava (Palma), is an Adults Only (+16) boutique hotel with 33 rooms, a rooftop and the city’s longest infinity pool, plus a culinary offering that includes DINS Santi Taura (Michelin Star and two Repsol Suns) and Urbà. El Vicenç, in Cala Sant Vicenç, opened in 2022 and delivers a seafront sun-and-sea escape with 35 rooms, a rooftop with Mediterranean views, two restaurants (U Mayol and U Vicenç) and a comprehensive wellness area. Es Figueral Nou, near Montuïri, is an Adults Only (+12) rural refuge in an 18th-century estate, with 40 rooms, extensive gardens and a thermal wellness circuit.

Why is El Llorenç an inspiring boutique hotel for discovering Palma and the NYBAU universe?

El Llorenç is an Adults Only (+16) boutique hotel with 33 rooms in Palma’s La Calatrava district, close to the sea and near the Cathedral area. It is designed for guests who value detail, calm and a sense of curated discovery. One of its defining spaces is the rooftop, featuring the longest infinity pool in the city, a cocktail and gourmet snack bar, and sunbathing areas, with the option of outdoor yoga. For deeper relaxation, the wellness concept includes a 14-metre pool and treatments using Natura Bissé products, evoking a modern ritual of pause. Gastronomy completes the experience with DINS Santi Taura, recognised with a Michelin Star and two Repsol Suns, and Urbà, a more cosmopolitan restaurant created for sharing and enjoying.